Samsung launches 'store within a store' at leading Phones4U branch

Remember that thing Samsung was meant to be doing at Phones4U on Oxford Street, London on March 30? Shockingly, it turns out it's not a Galaxy S III launch event, but instead the opening of a store within a store at the leading branch. What this means, according to Samsung, is that a large portion of the store will be dedicated to all things Samsung, with the latest phones and tablets on show, and "play areas" for prospective customers to try them out.

Samsung already operates "Samsung Digital Plaza" locations in South Korea, but this is the first we've heard of the manufacturer getting more involved in the retail world outside of its home turf. We're not expecting any new products to show up at Phones4U tomorrow. But the store's prime location in central London, combined with the new Samsung partnership, may make it an ideal spot for showing off upcoming Samsung phones in the future

We've got Samsung's press release after the break.